Founder Hayley Featured in Forbes' Victoria's Secret Story

Big thank you to for featuring MADI Apparel founder Hayley Besheer Santell in their story on Victoria's Secret Fashion show leaving television.

From the Forbes article written by Jonathan Berr:

Victoria's Secret was founded by Roy and Gaye Raymond in the 1970s to create a store where men could feel comfortable shopping for lingerie for women. The brand is still focused on what men want and hasn't changed with the times, according to Hayley Besheer Santell , CEO of MADI Apparel, a maker of lingerie and sleepwear.

"I can't count on my hands how many women friends have mentioned that they don't want to watch the fashion show because they could never measure up to the 'perfect' bodies" they see, she writes in an email. "The same women mention that they don't want men watching the fashion show, either, because it gives them a false perception of what all women's bodies should look like."

Click to read the whole story.

May 15, 2019 — Alesha Miller

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